Selected clients
I help founders find a clear position, and a brand system strong enough to hold it.
I'm Abdenour Kaboub, an independent brand designer and strategist based in Algiers, working with founders and growing teams worldwide.
I don't open the design file until I know what the brand is trying to say. Most of the work is deciding that. The rest is making sure it shows up everywhere a customer meets the brand.
Strategy first. Identity second. Systems so the rest of your team can keep shipping on-brand without me in the room.
Positioning, narrative architecture, and the language a brand uses to argue for itself in a crowded market.
Logos, marks, and the typographic and color systems around them, built for application, not exhibition.
Brand books, asset libraries, and operational guidelines that let teams ship on-brand without a designer in the loop.
Ongoing oversight for studios and in-house teams: campaigns, launches, and the moments where a brand has to perform live.
Interviews, audits, and a hard look at the market. We end with a brief that should have been written.
Narrative, naming, and messaging. The argument the brand makes for itself in one sentence, then in ten.
Identity, type, color, and motion, designed against the strategy, not against a moodboard.
Guidelines and templates so the rest of your team can ship on-brand without me in the room.
Algerian Contemporary. Quiet, geometric furniture. A brand built from zero.
Logo design. A leaf, a pestle and a bowl folded into one mark.
Web design. A cat café in Hydra, a site that walks you through a visit.
Self-initiated concept. Algiers street cherbet in a can: name, identity and a 3D website.
