HEYCAT
Web design
A cat café in Hydra where the cats are the hosts and the coffee is the reason to stay.
- Client
- HEYCAT coffee shop
- Year
- 2026
- Sector
- Café, Hydra, Algiers
- Role
- Web design, copywriting, visuals
People loved the place. Online, nothing showed why.
Underneath it
The cats are the reason to come
A menu list and a map pin can't show them. People need to see the cats before they come.
The proof was somewhere else
More than 1,000 Google reviews, and none of them working on the café's own page.
Where and when, fast
Hydra, 08:00 to midnight. The answer people look for first has to be easy to find.
Who comes
Families, friends, people alone, visitors to Algiers.
The reviews say it: four kids and three adults on one table, a birthday, someone who comes back every time they are in Algiers, someone who comes alone because nobody bothers you. The site talks to all of them with the same invitation.
Make people feel the place before they walk in.
The page follows a visit.
You are invited in, you look around, you meet the hosts, you order, you find the door, and you read what other guests said.
The welcome line and a tray of drinks. No menu, no prices, just the invitation.
The room, the coffee, the details, coming in one by one as you scroll.
Each cat with a name, a year of birth and a card of its own.
Best choices, one drink at a time, with a line on how it tastes.
Hydra on the map and the hours, from 08:00 to midnight.
1,000+ reviews. The cats take all the credit.
Three calls.
Open with an invitation
“Come in. The cats are expecting you.” The first screen sells the feeling, not the menu. The menu comes later, when you already want to go.
The cats are hosts
They are not decoration in the photos. Each one gets a profile, like a member of the team. People come back for a cat by name.
Let the guests talk
The café already had the best copy: its reviews. Real names, real months, on a wall that keeps moving. “The cats take all the credit.”
Warm, quiet, a little funny.
Cream and soft grey like the room, a brown taken from the coffee, a peach that only shows up around the drinks.
Colour
Five colours. The two light ones carry the page, the dark ones carry the words.
Cream
#FFFBF6
Grey
#F2F2F2
Peach
#FFDBB8
Brown
#62320A
Carbon
#1C1C1C
Typography
Fraunces for the lines you read out loud, soft and a bit old fashioned, like a café sign. Satoshi for everything you just need to know: hours, names, dates.
Voice
- WelcomeCome in. The cats are expecting you.
- Why stayYou come for the cats. You stay because it feels like home.
- Proof1,000+ reviews. The cats take all the credit.
- Sign offCome and be hosted.
From the door to the reviews.
